New York Times has an interesting article on threadless today called “Mass Appeal“. Article covers aspects of Threadless business like some of the group aesthetic that emerges from the design democracy, to some of the Threadless stars like Glenn Jones and Ross Zietz. Sounds like the next generation of Threadless is emerging with a Threadless retail and gallery space will opening in the Lakeview neighborhood of Chicago, to letting winning designers select certain shirts to be printed regardless of voting.
One interesting note was that threadless often prints t-shirts that generate a lot of 0 and 5 votes, with the idea that a polarizing idea sells. Sounds like the foundation of any good democracy.
One of the T-shirts in the picture: Swiss Army Tank
This post is tagged consumers, marketing, threadless
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