Tide selling vintage washed T-Shirts for charity

These Tide t-shirts are being sold by P&G to support both feeding the hungry in America (yes, hard to believe I know, the most powerful country in the world can’t manage that) and to fund a Loads of Hope trucks to support areas in the US affected by natural disasters. Please write about this if you have a blog and spread the word, they look like great t-shirts and are being produced by Junk Food Clothing, a t-shirt company specializing in soft vintage washed shirts.

This campaign was put together by an interactive agency called Critical Mass that my friend David Armano works as VP of Experience Design.

Q. Where does the money for the t-shirts go?
A. 100% of profits raised by Loads of Hope are spent in 2 ways 1) a donation to Feeding America (formerly known as America’s Second Harvest) to be spent on disaster relief and 2) to mobilize the Loads of Hope truck/ vans to send to communities affected by disaster.

Q. How much are the profits from the t-shirts?
A. A minimum of $4 from every t-shirt sale (on average, approximately $6 from every order) goes to support families affected by disaster. Profits increase as we sell more due to volume discounts and help in fixed costs. Tide passes all profits to the cause.

Q. How can I get the Loads of Hope truck to my community?
A. The number of natural disasters continues to rise, with 75 FEMA-declared disasters last year alone. While the Tide team unfortunately cannot respond to all of them, in the event of any natural disaster, Tide – in partnership with Feeding America (formerly America’s Second Harvest), FEMA, and other local and state agencies, officials, and relief organizations – assesses a series of criteria such as the number of people affected and the level of need for our services. Our goal is to mobilize our Loads of Hope program where we can be of the most help to others while ensuring the safety of our own staff and volunteers. Tide will also help bring hope throughout the year to many other natural disasters via its donations and support of Feeding America. You can help by going to www.TideLoadsofHope.com and purchasing a Tide Loads of Hope vintage t-shirt. All of the profits support families affected by disasters.

Q. Who is Junk Food?
A. Junk Food Clothing was founded in 1998 to create the perfect t-shirt: a vintage, soft-weathered tee that captures the essence of American pop-culture through licensed, retro-inspired graphics. Junk Food first partnered with Tide in 2007 to create the Loads of Hope vintage t-shirt. www.junkfoodclothing.com

Q. Where are the Tide Vintage T-shirts made?
A. All Tide Vintage T-shirts are made in the USA. Junk Food has 2 facilities in Los Angeles, CA that dye, sew and screen print the t-shirts.

Q. What is the fabric blend of the t-shirts?
A. All Tide Vintage t-shirts are 50% cotton/50% polyester blend.

Q. What is the sizing for the women’s t-shirts?
A. The women’s vintage t-shirts are created for a more fitted look. Please see the size chart in the previous slide for more information.

Q. How much is shipping?
A. With the purchase of one Tide Loads of Hope t-shirt, the standard shipping cost is $5.00. With the purchase of two or more t-shirts, the standard shipping costs are waived. Expedited shipping is $17.00 regardless of quantity purchased. Please see the above slide for additional shipping information.

13 Responses to “Tide selling vintage washed T-Shirts for charity”

  1. twoeightnine says:

    Wait, what? An American company or charity is raising money for something in America? I didn't think that was legal.

  2. [...] itself, are there new partnership opportunities there? (Look at the recent Tyson Foods and Tide campaigns for charity.) Even back in 2004, a study showed that 89% of Americans want nonprofits and [...]

  3. To whom it may concern:

    I need a phone number to speak with anyone connected with Tide products being used in one of my upcoming short films.
    I can be reached at 318-792-9171
    Thanks!

  4. [...] Loads of Hope and #pgdigital – Jason Falls:  A Tide Retro T-Shirt For A Good Cause – Karl Long:  Tide selling vintage washed T-Shirts for charity – Kelly Mooney:  Special Ask – Help Me Help Families in Need – Jory Des Jardins:  Blog for your [...]

  5. [...] Loads of Hope and #pgdigital – Jason Falls:  A Tide Retro T-Shirt For A Good Cause – Karl Long:  Tide selling vintage washed T-Shirts for charity – Kelly Mooney:  Special Ask – Help Me Help Families in Need – Jory Des Jardins:  Blog for your [...]

  6. [...] Loads of Hope and #pgdigital – Jason Falls:  A Tide Retro T-Shirt For A Good Cause – Karl Long:  Tide selling vintage washed T-Shirts for charity – Kelly Mooney:  Special Ask – Help Me Help Families in Need – Jory Des Jardins:  Blog for [...]

  7. [...] Loads of Hope and #pgdigital – Jason Falls:  A Tide Retro T-Shirt For A Good Cause – Karl Long:  Tide selling vintage washed T-Shirts for charity – Kelly Mooney:  Special Ask – Help Me Help Families in Need – Jory Des Jardins:  Blog for your [...]

  8. Katherine Johnson says:

    Would like to purchase tees but can not find the price of them or how to order them. Is there anyone that can help me with this? I am unable to get the sizes as well. Can someone please email this info to me? Thank you so much for your help!

  9. M S says:

    WOW, what a deal for Proctor & Gamble! They magnanimously give away $500,000 to charity after charging YOU $20 per shirt plus shipping for the privilege of making them a profit that they will donate. They get advertising on the back&front of 125,000 people for NOTHING!! I don’t see anywhere in this offer of what happens to profits made above the $500,000. This company made “roughly $150 billion, making P&G one of the 10 most valuable companies in the United States.” Quote is from their Jan 2010 annual report. This offer isn’t even a crumb from their table. This is more DUPING of the public by BIG BUSINESS. Just donate $10 to Haiti relief (a lot cheaper than $27), cut out the middle man P&G, and do something that might really make a difference.

  10. mddiddy says:

    MS – you don’t see anything above $500,000 because… well, you already answered your own question. Here is a simple math problem that you gave me all the details for in your post: 125,000 t-shirts x $4(per shirt donated) = $500,000…. so, how COULD it go above $500,000 if they’re only selling 125,000 shirts? duh.

    yes, every time a big company tries doing good it’s turned into something bad by cynical people like you. you should be ashamed of yourself.

  11. Amanda says:

    I was wondering where Im could purchase the green and blue t-shirts? I looked on TIDE’S website and I could not find it and I looked on JUNK FOOD website and could not find it. If you could get back to me that would be great ! Thank You, Amanda

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