Interesting video/interview with the Threadless founders. Tara (blogger at HorsePigCow) put the video together and has written a book recently called the Whuffie Factor about businesses that are succeeding by leveraging web2.0/social media and of course the community. Threadless is probably one of the best examples of a community driven company.
Threadless Founders Video by Tara Hunt 06May08
The book that will catch the crest of Web 2.0 and show how any business can harness its power by increasing their Whuffie, the store of social capital that is the currency of the digital world.
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