Tag archives: PC

Retro Microsoft T-Shirts from Microsoft, Clothing Line Called Softwear

In what appears to be an attempt to get some retro charm, and harken back to the good old 80′s when Microsoft was cool… really. Well whatever, the shirts are kind of geeky and probably charming to some :-) Apparently this is part of the Crispin Porter & Bogusky advertising strategy to make PC’s cool again ala it’s “I’m a PC” campaign. Not a bad strategy, but IMHO Microsofts problems are beyond it’s image, everything is moving onto the cloud google’s web based applications are providing real alternatives to Microsofts cash cow, Office. Anyway, here are the shirts and they will be in stores December 15th, anyone provides some photos that I use of these shirts in the wild, or in stores I will send you a $25 Threadless GC, cheers.

You can read more about the background to this new clothing line on Ad Age and Cnet