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StartupSchwag - Get Your Web2.0 T-shirts Here

startup schwag

Startup Schwag is a subscription service that for $14.95 per month will get you the “web2.0″ startup tshirt of the month. Each month it will be a surprise and there may even be some extra little Schwag like stickers etc. Startup Schwag is not a totally new idea as there used to be a service called ValleySchwag which did exactly the same thing but wasn’t really kept up by the founders, read more on TechCrunch about this.

I think it’s a great idea and good value for money, for 14.95 a month you get a new t-shirt every month, and if you think about the amount of startups that will flame out and fail you’re bound to acquire some true limited editions :-) Who wouldn’t want a Boo.com t-shirt to wear nowadays, or a pets.com sock puppet t-shirt. Sure some of the companies will succeed and the value and irony of your schwag will probably be inversely proportional to that success, but hey, that’s the risk you take.

valleyschwag small
Sample contents of a vallyschwag package, eeek, including Goatse stickers :-)

Interestingly Read/WriteWeb points out an important differencein the fulfillment model between the defunct ValleySchwag and the new StartupSchwag, that being StartupSchwag will licence the Logos of the startup and print his own shirts. One of the things VallySchwag struggled with was tracking down the actual Schwag from new companies.

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