When I first saw these Star Wars Election ‘08 T-shirts on Zazzle I wondered who was going to get their ass sued off by Lucas Film, until I noticed that the store was an official Lucas Film store, and there are others like this Clone Wars store, and this classic Star Wars store. So it would seem over the last few months come pretty big companies have woken up to the wonder of print on demand like my recent story on CNN printing headlines on shirts (which was Spreadshirt BTW).
It seems that Zazzle that I used to put in the same category as Cafe Press is demonstrating quite a distinct strategy aiming for big deals like merchandise for Myspace, Lucas Film and Disney as opposed to catering exclusively to mom and pops. Probably a very smart move from a business standpoint especially when you think about the marketing reach of really big properties.
Related: A “The USA Today” article on Zazzle’s deals with Lucas Film
and a previous favorite the The Top Ten Star Wars T-Shirts
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