Speaking At Ad:Tech Next Week With Some Super Star Bloggers And Podcasters

Apr 20th 2007
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I’m speaking at on a panel next week at panel at Ad-Tech in San Francisco on April 24th. Let me know if your going to this or are in the SF area around the Moscone Center and we can meet up, grab a coffee or something. The panel is hosted by Rohit Bhargava VP for Interactive Marketing at Ogilvy Public Relations and the topic of the panel is “Trench Warfare: Using Blogs, Vlogs and Podcasts to Have a Brand Personality”. I’m absolutely humbled by all of the speakers i’ll be on a panel with, just look at this stellar line up:

Steve Hall, Publisher and Founder – www.adrants.com
Jeremiah Owyang, Director of Corporate Media Strategy at PodTech – www.web-strategist.com
Kent Nichols, co-Creator AskaNinja.com – www.askaninja.com
Rohit Bhargava, VP of Interactive Marketing, Ogilvy PR – www.influentialmarketingblog.com
Karl Long, N-Gage Web/Social Media Integration Manager, Nokia, experiencecurve.com (yes I have a real job

Here’s a description of the session:

Trench Warfare: Using Blogs, Vlogs and Podcasts to Have a Brand Personality
Personal media is about personality - having one and sharing one. Blogs, Vlogs and Podcasts are all some of the tools available to share your brand personality, and it’s a hot trend right now. It wasn’t always like this, with many people and organizations happy to hide behind any kind of filter and remain anonymous - especially online. Brands were often used as shields for real people to hide behind - never allowing customers to see “behind the scenes.” Yet today the rise of social media is putting personalities front and center with blogs, vlogs and podcasts. People are expecting to see your personality. If good marketing is storytelling, then personal media helps you give an identity to the storyteller. This panel will bring some top storytellers together and help you learn how to better market your brand by using something you might be more used to burying … your personality.

Also if you want a 25% discount for ad-Tech SF register here using the code ATSFA2

And what the hell has this got to do with T-Shirts? Well the Ask A Ninja guy sells t-shirts

Ask A Ninja Tshirt

AskANinja has now opened a NinjaMartStore.com so you can buy Ninja Goodies. If you havn’t seen “askaninja” yet you should check it out, and get the t-shirt, his podcasting bit is already legendary.

Cheers,

Karl