Reactee is a company that enables you to create your own t-shirts with your own custom message on them, big deal, right? Except Reactee T-shirts also have a text message code on the shirt that people can text, and then get another message from you.
This is a great idea and there are lots of obvious ways that companies, bands, groups, politicians etc. can use this. I think there are probably a huge amount of interesting ways that people could use this for fun as well.
I actually think this is a feature that should be built into all good t-shirts, maybe a little less prominently. I’ve had loads of times people comment on my shirt and I’d love to say, well text this number on the label and the company will send you a discount code, how cool would that be.