Designed By Humans Fires Back – Rockstar Residuals

Holy shit, it seems like Threadless and Designed By Humans are trading body blows, with a left, and a right, an upper cut. So yesterday Threadless announced that they would pay artists an extra $500 on reprints, and membership in the exclusive Alumni club. Today Designed By Humans fires back with Rockstar Residuals, where artists get cash bonuses for selling a certain number of t-shirts.

In conjunction with the daily, weekly, and monthly prizes being awarded here at DesignByHumans, artists will be paid an additional cash award based on the number of t-shirts sold over the life of the design.

These cash bonuses are nothing to sniff at:

rockstar residuals

I did a quick spreadsheet here to compare the bonuses:

Communist Party T-Shirt

 

# of shirts per run 1500

Reprints 8

Total Shirts 12000

 

 

 

 

 

Threadless reprint bonus

$500

vs DBH Silver Rockstar Residual

$500

Reprints 8

Gold $1000

Platinum $1500

Multi- Platinum $2000

Diamond $5000

Total Bonus

$4000

$10000

Spreadsheet is shared here

14 Responses to “Designed By Humans Fires Back – Rockstar Residuals”

  1. Jemaleddin says:

    But is that accurate? You could also read it so that the total amount you get for 10,000 shirts is $5,000. So when you sell 1,000 shirts, you get $500, and when you sell your second 1,000, you get another $500 for a total of $1,000. Right? It’s kinda vague.

    The other difference between the two sites is that I think you have a better chance of selling 10,000 shirts through Threadless. =-)

  2. karl says:

    Totally agree that at this point you’re much more likely to sell 10K shirts through threadless, although I think even that is limited to designs like the communist party and flowers in the attic.

    As for the rockstart residuals, I totally read it as a stacking prize, here’s a quote:

    “These payments will be issued to the artist when their design reaches the following levels of fame”

  3. Jason says:

    Sorry for the confusion. Yes, it is a stackable prize.

    So selling 10K shirts would get you $10,000 cash plus whatever else you earned from Shirt of the Day, Week, and Month.

    We’ll try to make that a little more clear on the site.

  4. Okkin says:

    oo wow thats some nifty prize thing they got over there at DBH, Threadless looks like they got themselves a challenge. The cool thing Threadless will always have though, are those special contest they hold, with cool prizes. Unless DBHs gets stuff like that, i think Threadless will be fine.

  5. karl says:

    As has been said before, there is plenty of room in the t-shirt marketplace for a lot of companies. There will never be a Coke, Pepsi type duopoly in this business.

    That being said, when your business is dependent upon consumer generated content you are in a battle for talent. My prediction is that both threadless and DBH are going to evolve their own cultures/communities and I think the designs are going to be quite distinct, and different.

  6. Toby Munitz says:

    I would like to know the % of artworks that have exceed 10,000 tees and over what span of time…. This would be interesting.
    For sure.

  7. karl says:

    Good question Toby, but DBH only launched recently so I don’t think they’ll have any stats like that yet. It’s certainly something they should publish though

  8. Toby Munitz says:

    Do you really think Threadless has tees that have sold over 10,000 per style/color?

  9. [...] to see Threadless and Designed By Humans fight for the best designers through better pricing. It’s amazing that both companies are small and nimble enough to respond to each other so quickly.  # if (ShowGoogleAd == 1) { document.write(“”); } [...]

  10. [...] 3. New design contest Design By Humans. This has picked up plenty of blog coverage, looks a well funded and slickly put together competitor to the established guys. Read the first part of my interview with them here. Around the web: – Their shirts in the shop – Their shirts up close – How quickly they respond to customer requests, this one for shipping (see comments) – Their printing techniques – Prize comparison over at Tcritic [...]

  11. stan Wright says:

    I hear that the people at DBH are using their own designs as the “winners” and have not paid anyone a cent of prize money. They are just trying to ride the Threadless money train without giving back.

  12. Jim says:

    Stan,
    You hear wrong. I am not affiliated with DBH. I am an art student and I have personally won a couple times with Designed by Humans. They pay real cash and their shirts are great quality. Threadless is a good site/company too. I feel the competition increased the quality and options in shirts as well as give more artists an opportunity to show off our work. Kudos to both and inform yourself a bit more.

  13. [...] 3. New design contest Design By Humans. This has picked up plenty of blog coverage, looks a well funded and slickly put together competitor to the established guys. Read the first part of my interview with them here. Around the web: – Their shirts in the shop – Their shirts up close – How quickly they respond to customer requests, this one for shipping (see comments) – Their printing techniques – Prize comparison over at Tcritic [...]

Leave a Reply

You must be logged in to post a comment.