This is hysterical, Improv Everywhere set up a “happening” a while ago where they a showed up in droves at Best Buy stores around the country wearing blue “improv everywhere” polos which happened to look a lot like the Best Buy polos. The stunt was a lot of fun and successful but they also started up a sideline of selling the T-Shirts as well. San Francisco blogger Scott Beale at Laughing Squid wrote about these t-shirts in November and has now just recieved a cease and desist letter from Best Buy.
These t-shirts were being sold through Neighborhoodies but I can’t find them any more, according to Improv Everywhere both Neighborhoodies and themselves got C&D letters and Neighborhoodies just couldn’t afford the risk of being shut down. I think it’s a very clear case of fair use but Best Buy has the deeper pockets in this case. I think it’s outrageous that Scott Beale got a C&D in this case, that’s like a newspaper getting a C&D for reporting a story about a parody, ridiculous.
Here’s the Improv Everywhere video from the Best Buy “event”
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